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By Nature/Brand Storytelling
Brands with roots.
Stories with reach.
You built something that matters. We help it look and sound like it: a name, a voice, a look and a system your team can use.
Book a discovery call ↗See how it works01 / The words
Say it
Positioning, archetype, voice and a name when you need one.
02 / The look
Show it
Logo, color palette, textures and typography, built to hold everywhere.
03 / The rules
Keep it
Design system, brand book and source files, so your team uses it without you.
years across editorial, campaigns and brand
from kickoff to a brand your team can use
the first step is a brand diagnostic
01 / The work
Brand systems for people building something that matters
Your work leaves people better off. Your brand should say so the moment someone meets you. We build the story, the look and the rules behind it, from the first conversation to the brand book your team opens on day one.
Twelve years of storytelling that matters, from Atmos and NPR to NASA JPL, taught us where a brand tends to break: between the idea, the page and the people. We look after that part.
Team
Mexico City, New York, Buenos Aires
Experience
12+ years
Focus
Work that matters
Format
6-week sprint
02 / The gap
Your work has grown. Your brand should too
You have grown this far on a brand made when you were half this size. Or you are just starting and have no brand at all, so every first impression is improvised. People feel the gap before they can name it. You lose conversations that should have been yours, and nobody tells you why.
We rebuild the brand as one system in six weeks, and hand your team the rules to put it everywhere people meet you: your deck, your site, your packaging, your room.
You got here with a brand that was not built for where you are going. Let us put it on your side.
03 / Why it works
Who feels the difference
Why you'll love it
One brand, written down
Your name, story, voice and look land in one brand book built around your point of view, so you stop re-explaining who you are.
Why your team will love it
Rules, not guesswork
Everyone works from one system across web, packaging and print, with clear rules, so quality holds as you grow.
Why your audience will love it
A world worth entering
Your brand speaks from a point of view in a tone people remember and want to follow, instead of shouting offers.
Why your numbers will love it
Growth you can measure
We start from a baseline, set goals together and track what moves. Atmos grew from 25K to 250K followers in under two and a half years.
04 / The idea behind every project
From what you sell to what you stand for
Most brands begin by speaking in offers, numbers and urgency. The brands people follow, remember and pay more for speak from a point of view. Every project starts with your brand archetype and a clear picture of where it sits today and where it needs to go.
Today · initial read
The Provider
Speaks in savings, figures and offers. Bright, commercial, direct. Its main gesture is to convince.
Tomorrow
The Creator-Sage
An aspirational world with a point of view: refined, curious, rooted in craft. Its main gesture is to invite.
An illustrative example of the shift.
05 / The Brand Story Build
Three phases. One brand your whole team can use
Diagnose
- Brand audit across every touchpoint
- Social media audit: what stays, what is refined, what goes
- Current DNA and positioning
- Baseline metrics and a roadmap
You know what works, what doesn't, and what to fix first.
Rebrand
- Values, mission, vision and philosophy
- Archetype and tone of voice
- Name, when the brand needs one
- Logo, color palette, textures, typography and photo direction
- Design system and brand book
- Team presentation and training
A brand your whole team uses the same way from day one.
Deliver
- 10 to 15 applications, shown finished
- Brand book and every source file
- Team handoff session
Your team uses the brand without depending on anyone.
06 / What you get
Included in every brand build
01
Story and positioning
The one line that explains what you do and why it matters, your archetype and voice, and the words that sit under it.
02
Visual identity
Logo or mark, typography, color palette, textures and a graphic language that is unmistakably yours.
03
The rules
How it all behaves on a light page, a dark one, a banner, an app icon, a new product.
04
10 to 15 applications
Across five groups: operational, client journey, sales, distribution and marketing assets. The real places your brand lands, shown finished.
05
Guidelines and files
A brand book your team and other agencies can work from, plus every source file. You own all of it.
Not in the base price
Its own stage
Website
Design and build, scoped as a separate stage.
Quoted separately
Motion
Animation and launch films, quoted on their own.
Scoped separately
Photography
Can be included, scoped as its own piece of work.
07 / After the brand
When you are ready for more
Option / Ongoing
Editorial leadership
Editorial strategy, social asset strategy and content direction, built on the brand story. This is where narrative and storytelling carry the work week after week.
Option / About 8 weeks
Website design and build
When the brand is in place, the website gets its own stage: designed and built on the same system and scoped to fit.
08 / Proof
Results I've already delivered
Atmos Magazine
Followers in under two and a half years.
Ocean Conservancy
Followers, and 20K signatures for the Protect Communities from Plastics Act.
BEACON
Brand and editorial line for a message from humanity to the stars.
NPR
Audience growth between 2018 and 2021.
“Her philosophy and vision took our magazine from niche to a leading platform in climate and culture storytelling.”
Atmos / Climate and culture magazine
“Your support building the editorial line for this project has been crucial for our brand positioning and project development.”
BEACON / NASA JPL initiative
The New York Times · NPR · National Geographic · NASA JPL · G-STAR RAW · Nieman · Ableton · Splice · HashiCorp
09 / Case study
Cacao Credit: a Mexican brand for investors around the world
Name, logo and design system. The moodboard: adobe arches, a seal, copper and concrete. Form, light and one color.
10 / Philosophy
Good stories, good people, and the planet
Three things guide every project: good stories, good people and the planet. Brands built on all three carry a point of view and still do well.
11 / Questions
Questions before you book
Who is this for?
Founders and teams doing work that matters, whose brand has not caught up with it, or who are just starting and have no brand yet: a new direction, a launch, bigger clients, or a brand that never had a point of view to begin with.
What do I walk away with?
Your story and positioning, a visual identity, the rules, 10 to 15 finished applications, and a brand book with every source file. A name too, when you need one. You own all of it.
How long does it take?
A full brand build is a 6-week sprint from kickoff to a brand your team can use. We agree the dates before we start.
Can I start smaller?
Yes. A strategy-only version gives you the audit, working sessions and a playbook. When you are ready for the full build, you only pay the difference.
Do you build the website?
Not in the base price. The brand comes first, and the website follows as its own stage of about 8 weeks, scoped to fit.
What does it cost?
Every project is scoped after the discovery call, so you only invest in what your brand actually needs.
Where we begin
Let's start with a free brand diagnostic
A short call to learn about your brand, then a clear read on where it stands and what to fix first. If it is not for you, you pay nothing.
Book a discovery call ↗We take on a small number of projects at a time.